Great Place To Work, renowned for its legacy of excellence in workplace certification, was on the brink of a significant transition. With the original founders moving on to new ventures, there was a pressing need to reinforce the organisation’s stature as the gold standard in its field. The challenge was twofold: to maintain the trust and confidence of existing clients, and to boldly reposition the brand for the future. In a market where trust and culture are paramount, Great Place To Work needed to communicate its continued relevance and leadership through a medium that was both engaging and reflective of its core values.

Our task was clear: create a coffee table book that would serve as a timeless artefact of Great Place To Work’s journey and its vision for the future. This book needed to do more than just tell a story; it needed to evoke a sense of pride, belonging, and reassurance among its readership, which included CEOs, CHROs, and the broader community. We aimed to present Great Place To Work not just as a certifying body but as a movement—one that empowers organisations to foster cultures where every individual can thrive. The book had to showcase the vast data and insights that set Great Place To Work apart, while also highlighting the organisation’s unwavering commitment to social sustainability.

To achieve this, we developed a sophisticated and elegant coffee table book that captured the essence of Great Place To Work. Our approach included:

A Visual and Tactile Experience: We chose a design that was simple yet refined, aligning with the brand’s preference for sustainability and elegance. The book featured earthy pastels and a matte finish, creating a visual narrative that was both inviting and reassuring. Each page was designed to reflect the confidence and purpose that defines Great Place To Work.

Showcasing Data as a Differentiator: We incorporated key data points and insights, drawn from the millions of employee surveys and organisational assessments conducted by Great Place To Work. Through visually compelling infographics and case studies, we highlighted the impact of the National Trust Index™ and the Emprising™ platform, demonstrating how data-driven insights lead to better workplace cultures.

Celebrating Social Impact: A dedicated section of the book was devoted to Great Place To Work India’s social sustainability initiatives, particularly its pro-bono certification for NGOs. This section celebrated the stories of these organisations, showcasing how recognition from Great Place To Work has enhanced their visibility and impact.

Reinforcing the Brand’s Legacy and Vision: The book began with a powerful foreword from the CEO, Balbir Singh, articulating the organisation’s mission and its vision for the future. This set the tone for the entire book, reinforcing the message that Great Place To Work is not only a certification body but a catalyst for change in the workplace.

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The coffee table book was met with acclaim, serving as a powerful tool for Great Place To Work to communicate its enduring legacy and future ambitions. Clients and stakeholders were impressed not only by the quality of the book but by the depth of insight it provided into the organisation’s impact and vision.

The book successfully reinforced Great Place To Work India’s position as the gold standard in workplace certification and consulting. It provided reassurance during a period of transition, highlighting the organisation’s track record and its forward-looking strategies. Additionally, it underscored the importance of trust and culture as competitive advantages in the modern workplace.

The coffee table book has since become a cherished item among Great Place To Work India’s clients, a symbol of the pride and belonging that comes with being part of a Great Place To Work Certified™ organisation. It stands as a testament to the organisation’s commitment to making India a Great Place To Work For All.

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